Brand Manager

Brand Managers are responsible for developing and executing strategies to build, maintain, and grow a brand's presence in the market. They oversee marketing campaigns, analyze market trends, manage budgets, and collaborate with cross-functional teams to ensure consistent brand messaging and positioning.

Relevant Subjects

Marketing Management Consumer Behaviour Brand Management Market Research Advertising & Promotion Digital Marketing Strategic Management Sales Management

Required Skills

Brand Strategy Market Analysis Campaign Management Communication Creativity Leadership Budgeting Collaboration

Career Path

Marketing Executive

Assistant Brand Manager

Brand Manager

Senior Brand Manager

Brand Director

Chief Marketing Officer (CMO)

Salary Range

₹7,00,000 - ₹35,00,000 per annum (depending on experience, expertise, and organization)

Industry Demand

Brand Managers are in demand across FMCG, retail, technology, healthcare, and service industries. Their expertise is vital for building brand equity, launching new products, and driving customer loyalty in competitive markets.

Work Environment

Brand Managers work in dynamic, collaborative environments with marketing, sales, product, and creative teams. The role involves strategic planning, market research, campaign execution, and frequent interaction with external agencies and stakeholders.