Market Research Analysts collect and analyze data on consumers, competitors, and market conditions to help companies understand what products people want, who will buy them, and at what price. They use statistical techniques and software to interpret data, identify trends, and provide actionable insights for strategic decision-making.
₹4,00,000 - ₹18,00,000 per annum (depending on experience, expertise, and organization)
Market Research Analysts are in demand across industries such as FMCG, retail, consulting, e-commerce, healthcare, and finance. Their insights are vital for launching new products, understanding market trends, and staying ahead of competitors.
Market Research Analysts typically work in office settings, collaborating with marketing, sales, and product teams. The role involves both independent data analysis and teamwork for project execution and client presentations.